I design media experiences that change how people think, engage, and behave.
Most practitioners work in one layer. I work across four — from the infrastructure of how information moves, to the moment of contact, to the dialogue, to the systems that make change stick.
Media Experience Disciplines
THE INFRASTRUCTURE LAYER how information is structured, packaged, and delivered at scale.
THE EXPERIENCE LAYER designing the moment of contact that makes someone lean in instead of click away.
THE DIALOGUE LAYER where the audience talks back and the system responds meaningfully.
THE BEHAVIOR LAYER systems designed to make change stick after first contact.
Tools & Technologies